Please select your region


Please accept our guidelines on the use of cookies and Google Maps in order to use this function: When visiting this website, cookies are put on your computer, enabling us to provide you with information as quickly and easily as possible. We also work with third-party cookies, in particular those of Google (Services: Google Maps, Google Analytics). For more information on this, we recommend you to read our data protection declaration. In addition, we work with Google Maps in order to show you which dealers are located near you and in order to provide you with better search functions. For this, your location and IP address will be transmitted to Google Maps. Please accept the use of cookies and the use of Google Maps API so that you can take full advantage of all services and functions of our website.

Not at the cutting edge of technology?

Your browser version does not support all of the functions on our website.
Please update your browser.

We need your consent.

We use cookies on this website so that we can provide you with information as quickly and easily as possible. Details on cookies can be found in our data privacy policy. Please agree to the use of cookies and Google Maps so that you can use our website to its fullest extent. If you do not give your consent, only essential and security cookies will be used. These are required to use this website.

Cookie settings

Individually define your cookie settings on our website here. Further information on the individual cookies is available below and in our Privacy Statement.

  • Required cookies.

    Wir verwenden auf unserer Webseite erforderliche und sicherheitsrelevante Cookies. Dies sind Cookies, die dazu dienen, die Nutzung der Webseite und die Navigation auf der Webseite schneller oder sicherer zu machen und die zum normalen Besuch der Webseite und zur Navigation auf der Webseite unbedingt erforderlichen besonderen Funktionen zu gewährleisten. Solche Cookies ermöglichen beispielsweise den sicheren Versand von Formularen über unsere Webseite, um zu verhindern, dass gefälschten Anfragen in unseren Systemen eingehen, sie speichern die von Ihnen abgerufene Art der Anzeige oder Version der Webseite, oder sie gewährleisten die Zuordnung eines Nutzers zu seinen gebuchten Services, seiner Bestellhistorie oder seinem digitalen Warenkorb. Die Datenverarbeitung erfolgt dabei aufgrund von Art. 6 Abs. 1 b) DSGVO. Die Nutzung dieser Cookies ist technisch erforderlich, um Ihnen in funktionaler und rechtskonformer Art und Weise die Webseite zur Verfügung zu stellen und einen Kauf oder die Inanspruchnahme der sonstigen Angebote auf unserer Webseite zu ermöglichen. Speicherdauer: Die meisten der erforderlichen und Sicherheits-Cookies werden nach Ablauf der Session, d.h. beim Schließen des Browsers, automatisch gelöscht. Einige dieser Cookies werden jedoch bis zu 2 Jahre gespeichert.

  • For an optimum user experience.

    Mit Ihrer Einwilligung verwenden wir verschiedene Cookies, um die Nutzererfahrung auf unserer Webseite zu optimieren. Im Einzelnen speichern wir über Cookies Informationen darüber, welche Produkte Sie zuvor aufgerufen oder mit anderen Produkten verglichen haben. Wir können Ihnen damit das zuletzt angesehene Produkt bei dem nächsten Seitenaufruf anzeigen. Speicherdauer: Die meisten der zur Optimierung der Nutzererfahrung gesetzten Cookies werden nach Ablauf der Session, d.h. beim Schließen des Browsers, automatisch gelöscht. Einige dieser Cookies werden jedoch bis zu 2 Jahre gespeichert. Die Rechtsgrundlage für das Setzen von Cookies für eine optimale Nutzererfahrung ist Ihre Einwilligung gemäß Art. 6 Abs. 1 a) DSGVO.

  • For our statistics and further development.

    Diese Kategorie wird auch als Analytics bezeichnet. In diese Kategorie fallen Aktivitäten wie das Zählen von Seitenbesuchen, die Geschwindigkeit beim Laden von Seiten, die Absprungrate und die für den Zugriff auf unsere Website verwendeten Technologien.

  • For marketing and advertising.

    Diese Cookies können von Drittunternehmen verwendet werden, um ein Grundprofil Ihrer Interessen zu erstellen und relevante Anzeigen auf anderen Websites zu schalten. Sie identifizieren Ihren Browser und Ihr Gerät. Wenn Sie diese Cookies ablehnen, werden Sie von unserer gezielten Werbung auf anderen Websites nicht erfasst.

Supplier profile: Selle Royal, saddle manufacturer from Italy.

Selle Royal saddles are the first choice of many bike manufacturers and professional athletes. The company is run by Barbara Bigolin and her son Riccardo Losio, the second and third generations of the family. You sense a spirit of 'supporting cyclists' throughout the company, because every cyclist knows that riders truly value a properly selected, high-quality saddle.

Selle Royal S.p.a.

"Systemic changes are needed to drive forward climate protection."

Riccardo Losio, Strategy & Innovation Director, and Barbara Bigolin, CEO of Selle Royal

Why is production in Europe important to you?
We are not only proud of producing our saddles here in Europe, but also of the fact we purchase most of the materials from European suppliers. The covering material, the PP body of the saddle, the saddle struts and the packaging all come from Europe. We only procure around 30% of screws and nuts from Asia through European suppliers, and only about 10% of polyurethane foam and gel from the USA or Asia.

How would you describe your working relationship with us?
We have a really excellent working relationship with Riese & Müller. We have been collaborating constantly since Riese & Müller first fitted our Lookin saddle on the Culture model in 2001, and have witnessed and supported the company's success story at first hand. We are proud of that.
Today, Riese & Müller not only uses Selle Royal saddles on almost all models, but is also an active partner when it comes to feedback about our products. Our development team in Italy is now working directly with colleagues from Riese & Müller in the development of new saddles. We couldn't ask for more.

You are part of our sustainabill project. What insights have you gained from it?
Sustainabill is a marvellous tool that lets us test our supply chain against environmental and social governance criteria: from social, environmental and responsible corporate governance aspects. We hope to do the same for our own supply chain in the near future. It would be best if such a process were standardised in line with international standards. Then we could identify commitment across the entire supply chain.

What are the most important sustainability projects in your company? 
In our view, the concept of 'responsibility' is a better description for sustainability. Etymologically, it includes the aspect of 'response', an action that involves a proactive approach. We have done much in relation to culture and education, as sustainability is not just an environmental issue. Eight years ago, for instance, we launched 'iCARE'. The project aims to enable all employees to participate in corporate social responsibility targets. These might be measures that deal with people, participation in the workplace and outside, or simply relating to our planet. That is why we have decided to take action with two main projects. Firstly, with the development of products typified by an environmental approach, such as the Lookin Eco. It is made of 100% recycled plastic and the upper is 40% organic. Secondly, we are committed to a new type of environmental assessment at our production site, which will use the processes to develop action plans for improvement.

You signed the Shift Cycling Culture's Cycling Industry Climate Commitment. What was your motivation for doing so?
We firmly believe that systemic changes are needed to decisively push ahead with climate protection measures. Therefore, as an industry, we need to define an overarching vision – and strategies for achieving it. To do this, we need to share our experiences and use our respective skills to kick-start viable and effective projects. 

  • About Selle Royal
    • Founded in Pozzoleone, Italy, in 1956
    • Four production sites worldwide: in Brazil, China, England and Italy with approximately 1,400 employees, 450 of them based in Pozzoleone
    • 100% Europe-based suppliers to the Italian site
    • Riese & Müller partner since 2001


This supplier profile is part of the Riese & Müller Responsibility Report 02.