Exclusive accompanying gift box for the Delite 25 anniversary model
19.04.2018 | Innovations
Riese & Müller will deliver the anniversary model with a box containing exclusive items, which underline the uniqueness and the premium character of the Delite 25.
To mark the company’s 25th anniversary, Markus Riese and Heiko Müller have developed the electric bike of their dreams: the Delite 25. However, buyers of this model will receive more than just an exceptional electric bike. The bike will be accompanied by a sophisticated black gift box to match the model, which contains a print of the anniversary model, signed by the company founders, complete with a hand-crafted key chain produced by the leather goods manufacturer Alexander von Bronewski. The main item in this box is a high-quality photo book, which documents the evolution of the Delite model and the manufacturing process of the limited-edition model.
The 80-page long photo book first takes the reader back to the history of the Delite, highlighting why – apart from its versatility – this model is above all unique. The subsequent pages are then dedicated entirely to the Delite 25, from the first pencil sketches to the prototype, from the selection of premium components to its final assembly by hand. Anyone who picks up this book will quite clearly see why really no other model came into question for the anniversary model: it combines everything with which Riese & Müller has been synonymous for 25 years.
All along, the Delite has been the Riese & Müller flagship, with every generation setting new technological standards. Over the 20 years during which Markus Riese and Heiko Müller have been working on the Delite, it has undergone a number of complete relaunches – and now the evolution of this classic reaches its tentative climax in the Delite 25. While the founders of the company pay tribute to a bike that has won over technology fans since its first generation with their personal ‘must-have’ equipment, the accompanying gift box with its photo book is also an homage to the work undertaken over the last 20 years, rounding off perfectly the exclusive overall concept of the Delite 25.
Please find all relevant dates relating to the anniversary model here.