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Campus Days 2026: Riese & Müller to celebrate brand and new products at its own site

17.12.2025

Mühltal, 17.12.2025: Riese & Müller, the premium manufacturer of e-bikes and cargo bikes, will be presenting the brand and showcasing new products for the 2027 model year for the first time during a company event at its site in Mühltal near Darmstadt. The Campus Days will take place from June 24 to 28, 2026 and are aimed at dealers, business partners and end customers under the motto Circle of Friends.

Riese & Müller Campus Days 2026

The focus of the event is the premiere of the latest Riese & Müller e-bikes for the coming model year and the use of the entire campus as a Brand Area. In addition, the event offers a wide range of opportunities to test the new models extensively, engage in personal and professional discussions and experience the hospitality at the location.

"We are very much looking forward to hosting such an event on the entire campus for the first time," says Timo Gührer, Chief Sales Officer at Riese & Müller. "The Campus Days offer a special opportunity to experience our innovations where they are created - very close to our teams, our brand and our vision. This format creates an atmosphere that goes far beyond a classic product presentation: it's about sharing experiences, exchanging ideas with partners and feeling the energy of the new season."

Shared experience in a personal atmosphere

The Campus Days will take place at the same time as Eurobike. Riese & Müller will not be exhibiting at the trade fair in nearby Frankfurt in 2026.

"For 2026, we have made a conscious decision to have our own format at our location," says Dr. Sandra Wolf, CEO of Riese & Müller. "The Campus Days are the perfect opportunity to reach our network of German and international dealers in a personal atmosphere and get them excited about our brand."

Riese & Müller will present a detailed program for the Campus Days in spring 2026.