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Dr. Cornelia Tschosch appointed Head of Marketing at Riese & Müller

03.03.2026

Mühltal, Germany, 03/03/2026: Dr. Cornelia Tschosch was appointed Head of Marketing on 1 March 2026, and is thus responsible for the ongoing development of Riese & Müller marketing and communication work.

With this new appointment, the company is specifically strengthening its uniform brand presence across all communication channels to ensure a retail marketing approach that systematically targets end customers.

“Cornelia Tschosch is an experienced marketing expert with strategic vision and operational excellence,” explains Dr. Sandra Wolf, CEO of Riese & Müller. “Her many years of expertise will decisively assist us in further positioning Riese & Müller as a leading premium brand, both in retail and also with end customers.”

Dr. Cornelia Tschosch, Head of Marketing

Many years of experience in international brand marketing

Dr. Cornelia Tschosch has extensive expertise in retail marketing, market entry strategies, and omnichannel marketing. In her previous roles at well-known international outdoor and fashion industry brands, her focus was specifically on the development of uniform marketing concepts and the successful implementation of go-to-market strategies. Among other things, she was responsible for the close integration of marketing, sales and retail partners, as well as the development of integrated campaigns along the entire customer journey. In addition to her professional expertise, Dr. Cornelia Tschosch brings to the table her many years of leadership experience in the management of national and international teams.

In her new role at Riese & Müller, Dr. Cornelia Tschosch will strengthen Riese & Müller’s long-term market position in retail, implement uniform campaigns across all channels, and strategically develop new target groups.