Please select your region


Please accept our guidelines on the use of cookies and Google Maps in order to use this function: When visiting this website, cookies are put on your computer, enabling us to provide you with information as quickly and easily as possible. We also work with third-party cookies, in particular those of Google (Services: Google Maps, Google Analytics). For more information on this, we recommend you to read our data protection declaration. In addition, we work with Google Maps in order to show you which dealers are located near you and in order to provide you with better search functions. For this, your location and IP address will be transmitted to Google Maps. Please accept the use of cookies and the use of Google Maps API so that you can take full advantage of all services and functions of our website.

Not at the cutting edge of technology?

Your browser version does not support all of the functions on our website.
Please update your browser.

We need your consent.

We use cookies on this website so that we can provide you with information as quickly and easily as possible. Details on cookies can be found in our data privacy policy. Please agree to the use of cookies and Google Maps so that you can use our website to its fullest extent. If you do not give your consent, only essential and security cookies will be used. These are required to use this website.

Cookie settings

Individually define your cookie settings on our website here. Further information on the individual cookies is available below and in our Privacy Statement.

  • Required cookies.

    On our website, we use required and security-relevant cookies. These are cookies that are used to make use of the website and navigate it faster or more safely and that guarantee special functions that are absolutely required for a normal visit to the website and for navigating it. For example, such cookies allow forms to be sent securely through our website to prevent fake requests from entering our systems, they store the type of display or version of the website accessed by you, or they ensure a user's association with their booked services, order history, or digital shopping cart. Data processing in such cases is based on point (b) of Article 6(1) GDPR. The use of these cookies is technically required to make the website available to you in a functional and legally compliant manner, and to make it possible to purchase or use the other offers on our website. Storage period: Most of the required and security cookies are automatically deleted after the session expires, i.e., when the browser is closed. However, some of these cookies are stored for up to 2 years.

  • For an optimum user experience.

    With your consent, we use various cookies to optimize the user experience on our website. Specifically, we use cookies to store information on products you have previously accessed or compared with other products. In this way, we can show you the last product you viewed when you access the site next time. Storage period: Most of the required cookies set for an optimal user experience are automatically deleted after the session expires, i.e., when the browser is closed. However, some of these cookies are stored for up to 2 years. The legal basis for setting cookies for an optimal user experience is your consent in accordance with point (a) of Article 6 (1) GDPR.

  • For our statistics and further development.

    This category is also known as Analytics. Activities like page visits counting, page loading speed, bounce rate and technologies used to access our site are included in this category.

  • For marketing and advertising.

    These cookies can be used by third party companies for creating a basic profile of your interests and show you relevant ads on other websites. They identify your browser and your device. If decide to disallow these cookies, you will not be tracked by our targeted advertising across other websites.

“I want to create an atmosphere where women feel welcome.”

Ophélie Laffuge from Lyon has created what she had always missed: an extra stylish shop where women can find anything they want for cycling. Since then, a fast-growing female community has formed around her, where women not only share a great deal of knowledge but, above all, the love of cycling is shared.

© Ophélie Laffuge
© Ophélie Laffuge

Hello Ophélie. “Beyond my Bike” is your pop-up store concept specifically for women. How did the idea come about?
Ophélie: Cycling has been an important part of my life for a long time and has gradually evolved into a lifestyle. At the same time, I have talked a lot with other female cyclists and pondered my role as a woman in society. The two topics naturally converged and gave me the idea to start an Instagram channel where I share inspiring content for a female cycling community.

How did people respond to your initiative?
Ophélie: Very positively. Many women reached out to me asking for recommendations because they were frustrated about not finding suitable and stylish equipment for cycling. At the same time, I discovered more and more brands that offer great products for women but are not very well known.

And that’s how the idea of opening a pop-up store aimed specifically at female customers came about?
Ophélie: Exactly. This store was supposed to be different than a conventional bike shop. I wanted to create a feel-good atmosphere where women feel especially welcome. Visitors should have a good and relaxing time in the shop and at the same time discover beautiful, fashionable and specially designed bike products for women. I launched the first pop-up store in Lyon in September 2022 and the concept was a smashing success: around 500 customers came during the three days that the pop-up store was open.

What do you want to convey to your clients and followers?
Ophélie: I would like to encourage women to cycle more. It’s just fun and gives you so much freedom: sitting at the handlebars, determining the direction and speed – it feels great. That’s the experience I want to convey in the corner dedicated to women that I launched in a large bike shop in Lille in March 2023. Not only can women find great and unique equipment and apparel there; they can also join in for special events as part of the Beyond My Bike community. For example, this includes bike tours or events and workshops, where I invite speakers or female mechanics to show how you can do repairs on your bike yourself. The response has been tremendous.

© Les Vélos de Fratello

What feedback do you get from your community?
Ophélie: Many women do not feel safe in traffic. If efforts were made to improve and better adapt the infrastructure to cyclists’ needs, more women would commute to work by bike. In France, only about 30% of cyclist commuters are female. The proportion of women and children using a cycle path is a good indicator of its quality: if it is mainly men who use a cycle path, that generally means it could use some improvement in terms of safety.

Are there also other reasons why women cycle less often than men?
Ophélie: Yes. For example, women usually take their children to kindergarten or school and go grocery shopping. And cycling often isn’t an option for these errands. Cargo bikes are, of course, a great alternative here, so it makes perfect sense that they’re becoming increasingly popular.

Another reason women cycle less is that many have reservations about visiting bike shops. Their design is often geared more towards male customers and the salespeople and mechanics are also predominantly male. As a result, women might not feel taken seriously in such shops or might be afraid of being made fun of. Also, most bikes and equipment are designed by men for men.

How has society impacted women’s technical bike know-how?
Ophélie: Many women I talk to have never learned how to do minor bike repairs themselves. And if I don’t have practice changing a flat tire, then of course that holds me back from going on long bike rides. I think the underlying reason has deep roots that go back to women’s teenage years.

© Les Vélos de Fratello

What do you mean?
Ophélie: Studies show that girls and boys cycle about the same amount up to the age of about 12. Differences don’t emerge until later. In the years after that, boys receive the message that they should go out with their friends and explore the world – and that they are also allowed to take risks. In this phase, bikes play a major role as a means of transport.

And what is conveyed to girls?
Ophélie: That they should be careful. The outside world is described to them as potentially dangerous, which is why they are better off staying at home and pursuing domestic activities. After a certain age, these differences fade, but girls are then behind in terms of experience, so to speak, in some areas.

You currently ride a Riese & Müller UBN Seven. How do you like the bike?
I ride it every day and love it! The look and the colour are just gorgeous. Everywhere I go, people talk to me about it and make positive remarks. The purchase of my first E-Bike was a real gamechanger for me. Since then, I’ve only been on E-Bikes, no matter what the weather. Before that, I also took public transport – but today I hardly do anymore. I feel safe on my bike, even when I cycle home late at night. I can’t always say the same for when I go by foot or take public transport.

Thank you for talking to us, Ophélie.