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The highest quality passes through many hands.

This article is an extract from our fourth responsibility report.

The Culture is a trendy, ultra-minimalist e-bike with Riese & Müller riding dynamics. The focus on circular design principles brings our endeavours for sustainability in to practice.

Circular Desgin

Circular Design aims to develop products for the longest possible service life, at the end of which they enter a new product life cycle. The Culture is the first bike we have developed based on Circular Design principles from the outset. The fact that its frame is largely manufactured from recycled aluminium makes a clear statement and is unique in the bike industry to date.

Design

The Culture speaks a design language that is deliberately less technical – in favour of timeless, soft shapes that call to mind a traditional bicycle. A new silhouette for Riese & Müller.

 

 

Prototyping

In this step, the ideas from the design are modelled and tested with a view to subsequent production. The focus is on all the aspects that concern the expected use, for example the construction, function and ergonomics.

Components

When it comes to the bike’s technical features, we decided on a limited choice of high-quality, tried-and-tested components from reliable partners to keep maintenance and repairs to a minimum.

Quality

Our Quality Management team tests all frames received with a high-precision coordinate measuring device. Thanks to the efforts of our experts in Technical Quality Management, the Culture exceeds most requirements in the specified standard for e-bikes (EN 15194).

Textiles

The integrated frame bag offers storage space for the Range Extender, which is the size of a water bottle, or for small practical items needed on short rides.

Repair Unit

We are setting up a new department for 2024. In future, it will carry out repairs on our textiles.

The Culture. Street style meets minimalism.