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Riese & Müller 2018:
Integration, range and riding dynamics – the definition of pure unadulterated freedom.

Riese & Müller is focussing on integration, range and riding dynamics in 2018. Five new outstanding models: Delite GT signature, a limited edition model to mark 25 years of Riese & Müller, a fully integrated Supercharger, the traditional Roadster road bike, the Packster 40 cross-over E-Cargo-Bike and the New Charger with its novel integrated silhouette. The use of open spaces as the overriding image for development and public relations work symbolises pure, unadulterated freedom.

Riese & Müller is blazing into the new model year and showcasing its outstanding highlights and a wealth of innovations at Eurobike 2017. The focus of the model range is on integration, range and pure riding enjoyment. In terms of its image, Riese & Müller is pursuing the idea of freedom, vastness and individuality with really expressive and meaningful imagery.

Riese & Müller, the Weiterstadt-based German premium manufacturer of E-Bikes, E-Cargo-Bikes and folding bikes, will be showcasing its 2018 model range for the first time at the Eurobike, the leading exhibition for the international bike industry. Guided by the theme of “open spaces”, the Riese & Müller product designers and engineers have focused in particular on the themes of integration, range and riding dynamism, as well as on new transport options – to deliver even more freedom with electric cycling. “We have further honed our vision of the E-Bike of the future for 2018 and are now able to present products to our customers which more strongly than ever express Riese & Müller’s characteristic powerful riding behaviour and clearly demonstrate our innovative prowess,” explains Markus Riese, founder and CEO of Riese & Müller.

The 2018 model year will be shaped by these outstanding highlights:

The Delite GT signature - a limited edition bike to mark 25 years of Riese & Müller:

To mark the 25th anniversary of the company, Markus Riese & Heiko Müller have come up with their ‘dream’ E-Bike: the Delite GT signature. Based on the high-end Delite model with Control Technology, the Delite GT signature is essentially the electric bike that the two founders of the Weiterstadt-based manufacturer of premium E-Bikes would have designed for themselves. Control and DualBattery Technology combined with Syntace and Fox Factory components with a Kashima coating, Shimano XTR Di2 gears and high-grade disc brakes make the Delite GT signature a real highlight. Every Delite GT signature is numbered and comes with a certificate signed by Markus Riese and Heiko Müller. The Delite GT signature is available from dealers in signature black from September 2017 for 14,949.00 C$.

The new Packster 40 – a compact E-Cargo-Bike extends the Packster range with a crossover model.

With the Packster 40, Riese & Müller, manufacturer of premium E-Bikes, is launching a compact E-Cargo-Bike onto the market for the first time. With a loading length of 40 cm and a weight of less than 66 lb, this is the perfect crossover model between and E-Bike and larger cargo bikes. The clever Packster concept allows various set-up options - from Box to Carry System with child seat - and impresses with the agile riding behaviour characteristic of Riese & Müller. The uses of the Packster 40 are therefore unlimited.

The new Roadster - pure urban design.

The new Riese & Müller Roadster is the result of a total makeover of the successful bike, impressing all-comers with its attractive minimalist appearance specifically designed for fast cycling on roads. A truly unique feature of this bike is the electric green metallic version, as well as the Roadster Mixte, yet another extremely attractive version with a lower step-through. The design is dominated by attractive detailing: mudguards close to the wheels in the colour of the frame and the use of narrow low-friction tires underline its minimalist appearance. The Roadster is available in three frame sizes and comes in matt black, white and electric green metallic. It boasts two different equipment options and is available to buy from September 2017 from 5,239.00 C$.

In terms of technology, the focus in 2018 is on Control Technology and DualBattery Technology, two key technologies that underline the sportiness and safe riding behaviour of Riese & Müller E-Bikes.

2018 also heralds new model additions to diverse series with a wealth of equipment options and clever details. The Nevo series will be enhanced by the Nevo GH nuvinci, with it being approved for a total weight of up to 160 kg opening up Nevo’s typical comfort to even some of our larger clients. The Cruiser city back-pedal is a sophisticated addition to the already elegant Cruiser range, which, like the Cruiser city, boasts the new Bosch Active Plus motor – for a perfect riding feeling. A dynamic Birdy touring will be launched – an addition to the classic Birdy folding bike with its innovative folding technology. A new addition to the Delite series is the Delite mountain rohloff, guaranteed to deliver maximum riding fun and enjoyment plus the ultimate in riding safety – even off-road.

In terms of its public relations message, Riese & Müller is focussing on the idea of freedom – its imagery strongly featuring vastness, emotion and individuality. “We are consciously moving in a different direction and would like our images to convey what the brand represents – power, energy and the “magic moments” that we endeavour to combine with our product experiences,” comments Dr. Sandra Wolf, CEO of Riese & Müller.


Media Preview 2018


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