Please select your region


Please accept our guidelines on the use of cookies and Google Maps in order to use this function: When visiting this website, cookies are put on your computer, enabling us to provide you with information as quickly and easily as possible. We also work with third-party cookies, in particular those of Google (Services: Google Maps, Google Analytics). For more information on this, we recommend you to read our data protection declaration. In addition, we work with Google Maps in order to show you which dealers are located near you and in order to provide you with better search functions. For this, your location and IP address will be transmitted to Google Maps. Please accept the use of cookies and the use of Google Maps API so that you can take full advantage of all services and functions of our website.

Not at the cutting edge of technology?

Your browser version does not support all of the functions on our website.
Please update your browser.

We need your consent.

We use cookies on this website so that we can provide you with information as quickly and easily as possible. Details on cookies can be found in our data privacy policy. Please agree to the use of cookies and Google Maps so that you can use our website to its fullest extent. If you do not give your consent, only essential and security cookies will be used. These are required to use this website.

Cookie settings

Individually define your cookie settings on our website here. Further information on the individual cookies is available below and in our Privacy Statement.

  • Required cookies.

    On our website, we use required and security-relevant cookies. These are cookies that are used to make use of the website and navigate it faster or more safely and that guarantee special functions that are absolutely required for a normal visit to the website and for navigating it. For example, such cookies allow forms to be sent securely through our website to prevent fake requests from entering our systems, they store the type of display or version of the website accessed by you, or they ensure a user's association with their booked services, order history, or digital shopping cart. Data processing in such cases is based on point (b) of Article 6(1) GDPR. The use of these cookies is technically required to make the website available to you in a functional and legally compliant manner, and to make it possible to purchase or use the other offers on our website. Storage period: Most of the required and security cookies are automatically deleted after the session expires, i.e., when the browser is closed. However, some of these cookies are stored for up to 2 years.

  • For an optimum user experience.

    With your consent, we use various cookies to optimize the user experience on our website. Specifically, we use cookies to store information on products you have previously accessed or compared with other products. In this way, we can show you the last product you viewed when you access the site next time. Storage period: Most of the required cookies set for an optimal user experience are automatically deleted after the session expires, i.e., when the browser is closed. However, some of these cookies are stored for up to 2 years. The legal basis for setting cookies for an optimal user experience is your consent in accordance with point (a) of Article 6 (1) GDPR.

  • For our statistics and further development.

    This category is also known as Analytics. Activities like page visits counting, page loading speed, bounce rate and technologies used to access our site are included in this category.

  • For marketing and advertising.

    These cookies can be used by third party companies for creating a basic profile of your interests and show you relevant ads on other websites. They identify your browser and your device. If decide to disallow these cookies, you will not be tracked by our targeted advertising across other websites.

“The transport revolution will be decided in the cities.”

Dr Stefan Gössling is the head of the T3 Think Tank. With support from Riese & Müller, this research institute is tackling the theoretical and applied questions of mobility. Stefan explains to us in 5 points why the transport revolution is now vital and what role E-Bikes and Cargo Bikes will play in it.

Dr. Stefan Gössling | Photo: © Linnea Rinsche

1.) Society pays for driving – but it benefits from cycling.

If people knew the real cost of driving, many people would never consider driving a car from Hamburg to Munich. A kilometre driven costs society in Germany an average of 27 cents, while a kilometre cycled yields 30 cents. Policy-makers should therefore promote cycling.

But even privately, driving is expensive – especially if you add up the cost of owning a car your whole life. We calculated these costs at the T3 Think Tank and will soon be publishing the exciting results. They give us all a reason to rethink our means of transport.

2.) Climate-neutral mobility needs individual solutions.

25 percent of all emissions are accounted for by transport. Total emissions need to fall to 0 within 30 years – by 2050 – to stop climate change.

Mobility is extremely individual: while one person may constantly fly, another might only cycle. The difference in the ecological footprint is massive. For this reason, we have to look beyond the system as a whole and consider individuals.

  • The fact is that most people in Germany own a car – namely 81 percent of all households:

    And not only that – households have an increasing number of cars. In Germany, the net number of vehicles is rising by over a million a year. That is why emissions produced by automotive traffic has remained constant for 25 years.

    If this development persists, we will be incapable of achieving the “net zero” goal set by the international community in German traffic.

3.) This is why every other street has to be turned into a bicycle highway.

As our problem is fundamentally individual, we cannot solve it through technical innovations alone. We need to change our traffic behaviour and break the trend of increasing numbers of cars and flights witnessed in the past decades.

This is only possible by creating appealing alternatives. We need stable and reliable public transport and an urban infrastructure focusing primarily on cycling and pedestrian traffic. Every other street actually has to be turned into a bicycle highway or bikeway. 

  • Bikes are a very efficient mode of transport:

    You can cycle everywhere quickly when covering the typical distances of about 5 kilometres in German cities. And you do not even necessarily need an E-Bike.

    There is hard data proving that most trips can be made by bike. In Freiburg, for instance, bikes account for 34 percent of journeys, and the figure is 27 percent throughout the Netherlands.

2050 is approaching fast. It should act as a wake-up call that – even under the extreme conditions of a pandemic – not all municipal authorities were willing to implement temporary pop-up cycle paths. It is thus time for cities to take action and do more for cycling.

The question is whether policy-makers want to implement the necessary measures, but the transport revolution will be decided in the cities.

4.) E-Bikes are the optimum solution for medium-distance commuters.

German cities are inundated with commuter traffic. Space is becoming ever more precious and expensive: many people can no longer afford to live in the city and are being pushed outside into the surrounding areas. This is resulting in long commutes and, during rush hour, commuter traffic grinds to a complete halt.

E-Bikes are thus an ideal choice for distances of over 10 kilometres. But the necessary infrastructure needs further improvement for this form of commuting to become attractive to more people.

  • Examples from other countries show that German cities are still in the starting blocks:
    • In Beijing, for instance, there are roundabouts for cyclists elevated above the road. No cyclists have to wait at traffic lights, and the modes of transport remain separated.
    • In Copenhagen today, the central planning principle is to increase the average speed of cycle traffic.



Many health-related studies also demonstrate that it pays to rely on cycling: people who switch to cycling usually stick with it.

Cycling has many positive impacts. Of course, it is physically beneficial, because exercise boosts your health. But it also has benefits in terms of mental health in the form of the little moments of happiness you experience while cycling. 1

5.) Cargo Bikes play a crucial role for delivery traffic – and will make a lasting impression on the

We live in an online ordering culture, which is bringing a flood of delivery traffic to cities.

This delivery traffic needs to be restructured into smaller transport units. Van or truck delivery services are to be directed to hubs from where Cargo Bikes or so-called 'porters' set off to carry the goods to their destination. This is much more efficient than sending huge delivery vans into congested inner cities.

This involves a major need to rethink the service. Many delivery services still consider the issue to be too intensive in terms of cost and staffing. This is due to the prevailing idea that a big delivery vehicle with only one driver is cheaper than three delivery people on Cargo Bikes.

  • Cargo Bikes present many opportunities:

    For instance for the road users referred to in the US as “soccer moms”, the mothers (or parents in general) who drive their children to training and sports events and pick them up again.

    In Copenhagen, there was a campaign to redefine “soccer moms” in a Danish context – as someone who takes their kids to nursery school by Cargo Bike. This also opens up new dimensions for their children in terms of what they feel, hear and see, and familiarises them with cycling as a natural mode of transport and cultural form.

  • About Dr. Stefan Gössling

    Dr Stefan Gössling studied Geography and Biology in Münster, Germany before obtaining his PhD in Human Ecology in Lund, Sweden. He headed to Freiburg in Germany for his postdoc in Human Geography before returning to Lund to take up a professorship. In his work, he repeatedly encountered the limits of efficiency in university research due to administrative obstacles. That is why he founded his own independent research establishment: the T3 Think Tank.

  • About the T3 Think Tank

    The objective: to invest as much funding from sponsors, such as Riese & Müller, in research positions and to be scientifically relevant. For research to be relevant, it requires national and international media coverage.

    The focus of the scientific work goes far beyond transportation as a whole, and the issues the teams of researchers are working on are just as diverse:

    They include the policy options of controlling air traffic or reducing emissions in shipping, contemplating how safe routes to school could look from a child's perspective, or designing mobility for elderly people in rural areas.

1 Gössling, S., Nicolosi, J. and Litman, T. 2021. The health cost of transport in cities. Current Environmental Health Reports.