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Responsibility
Today, we are already working on the mobility of tomorrow and thus bear responsibility for a future worth living. In doing so, we are remaining true to ourselves—in a fast-growing market.
We ask the question: How we can rethink the conventional? We have already taken the first steps towards achieving this ambition. Now the aim is to find new solutions to increasing requirements and to meet the demands of the market. Here, we need to rethink the usual and invite others to venture down new paths together with us.
Strategy
Four levels of responsibility
The subject of “responsibility” represents a fixed component of our corporate strategy. The basis of our entrepreneurial action is composed of four levels of responsibility.
Assuming responsibility on campus
The change begins in Mühltal
We at Riese & Müller are aware that our growing significance on the market as a brand goes hand in hand with a great deal of responsibility. Not just for our products, but above all for nature, the climate, people and society. In order to face this challenge, we will continue to steer the existing corporate culture in a direction that has sustainable thinking and action at its heart. What’s more: We would like to not only take a strong stance for environmental protection but play an active part in a movement promoting responsible utilization of our resources.
This credo is already anchored at many points and in the implementation of numerous projects and activities at the company. The construction of the new company headquarters in Mühltal is an important step in this change. The building boasts optimum conditions to achieve our goals and makes the spirit of the brand able to be experienced by anyone who enters it. It reflects Riese & Müller’s innovative prowess, is powered in a completely CO2-neutral manner and provides our employees with good working conditions.
The minimalist-style rooms offer space for thoughts to flow freely, amid a pleasant nature setting. This adapted working environment enables us to foster a new mindset and conduct. These are the ideal basic conditions to pursue our path towards an environment in which the connection between creativity and environmental protection plays a central role across all activities.
A sign of binding commitment
We are making a voluntary pledge, embodied by a special label. In our fields of activity, this label reveals interconnections, provides guidance and gives new ideas. Our “Seal of Responsibility” also acts as a reminder, because it emphasizes the binding commitment.
We report transparently on how we are adhering to our ambitions, throughout all our activities, in terms of ecological, economic, social and cultural responsibility.
1 Area of action, 2 Level of responsibility, 3 Our contribution