UBN – A Photographic Journey about Urban Bike Culture.
17.08.2022 | Generale
What if we could highlight people and places around the globe that are connected by their cycling spirit? What if we document them exactly the opposite of today’s city pace – calm, focused, and simple? What if this shows that cycling is so much more for us and for the planet?
"UBN – A Photographic Journey about Urban Bike Culture".
Magazine und photo book.
» What began as a vague idea between photographer Lars Schneider and myself finally came true. As we pursued this idea further, we became obsessed with it. We feel, that the result is exactly the right message that sums up what “urban cycling” is all about in the appropriate form. «
The guiding questions started a unique project by Dr Sandra Wolf, CEO Riese & Müller, with photographer Lars Schneider, whose work has shaped the brand's imagery since 2019.
It quickly became clear which people should be documented, which cities selected and which camera Lars should use: The choice fell on diverse personalities living their cycling life in Paris, Copenhagen and San Francisco.
With the support of Leica, Lars had the great opportunity to work with the phenomenal analogue camera M6.
La ringraziamo per l'ordine!
Stiamo preparando la spedizione e le invieremo. un modello esclusivo Le auguriamo buon divertimento durante il suo viaggio alla scoperta della cultura del ciclismo urbano.