Please select your region

Note:

Please accept our guidelines on the use of cookies and Google Maps in order to use this function: When visiting this website, cookies are put on your computer, enabling us to provide you with information as quickly and easily as possible. We also work with third-party cookies, in particular those of Google (Services: Google Maps, Google Analytics). For more information on this, we recommend you to read our data protection declaration. In addition, we work with Google Maps in order to show you which dealers are located near you and in order to provide you with better search functions. For this, your location and IP address will be transmitted to Google Maps. Please accept the use of cookies and the use of Google Maps API so that you can take full advantage of all services and functions of our website.

Not at the cutting edge of technology?

Your browser version does not support all of the functions on our website.
Please update your browser.

We need your consent.

We use cookies on this website so that we can provide you with information as quickly and easily as possible. Details on cookies can be found in our data privacy policy. Please agree to the use of cookies and Google Maps so that you can use our website to its fullest extent. If you do not give your consent, only essential and security cookies will be used. These are required to use this website.

Cookie settings

Individually define your cookie settings on our website here. Further information on the individual cookies is available below and in our Privacy Statement.

  • Required cookies.

    On our website, we use required and security-relevant cookies. These are cookies that are used to make use of the website and navigate it faster or more safely and that guarantee special functions that are absolutely required for a normal visit to the website and for navigating it. For example, such cookies allow forms to be sent securely through our website to prevent fake requests from entering our systems, they store the type of display or version of the website accessed by you, or they ensure a user's association with their booked services, order history, or digital shopping cart. Data processing in such cases is based on point (b) of Article 6(1) GDPR. The use of these cookies is technically required to make the website available to you in a functional and legally compliant manner, and to make it possible to purchase or use the other offers on our website. Storage period: Most of the required and security cookies are automatically deleted after the session expires, i.e., when the browser is closed. However, some of these cookies are stored for up to 2 years.

  • For an optimum user experience.

    With your consent, we use various cookies to optimize the user experience on our website. Specifically, we use cookies to store information on products you have previously accessed or compared with other products. In this way, we can show you the last product you viewed when you access the site next time. Storage period: Most of the required cookies set for an optimal user experience are automatically deleted after the session expires, i.e., when the browser is closed. However, some of these cookies are stored for up to 2 years. The legal basis for setting cookies for an optimal user experience is your consent in accordance with point (a) of Article 6 (1) GDPR.

  • For our statistics and further development.

    This category is also known as Analytics. Activities like page visits counting, page loading speed, bounce rate and technologies used to access our site are included in this category.

  • For marketing and advertising.

    These cookies can be used by third party companies for creating a basic profile of your interests and show you relevant ads on other websites. They identify your browser and your device. If decide to disallow these cookies, you will not be tracked by our targeted advertising across other websites.

The company’s history.

A good idea can take you from your parents’ garage to the international E-Bike market. Today, lots of other ideas from the premium brand Riese & Müller are not only found around Mühltal, but also from Japan and Europe all the way to the USA.

The early years: 1993 – 1996

Bike riders, engineers, inventors, friends, entrepreneurs and fathers - Markus Riese and Heiko Müller, the company’s two founders, are all of these. They met during their mechanical engineering studies at the Technical University of Darmstadt at the end of the 1980s and to a certain degree came to be very close. Since this time, they have spent their free time converting bikes and optimising them with their own designs and ideas. Purely a hobby - until Markus had a completely new idea for folding bikes in 1992. If a bike is given full suspension, these points of rotation of the suspension can also be used as points of rotation for folding. The Birdy was born. A completely new, comfortable folding bike that bears no resemblance to the folding bike of the 1970s.

In April 1993, Heiko read about the “Hesse Innovation Prize” in the newspaper. He had to produce an aluminium prototype in 10 days and night shifts. It was first christened Birdy, due to its bird-like properties produced while riding thanks to the full suspension. Then it won the special prize in the competition. This was the push that “Riese & Müller” needed to start up.

In that same year, we set up an improvised stand at Europe's two biggest bicycle trade fairs: Intercycle in Cologne and Eurobike in Friedrichshafen.

With the further development of the Birdy and our first production ideas, we went on a quest for manufacturers at Eurobike 1994. We found a bike manufacturer there who turned Riese & Müller into a real company with the words, “I want to build this bicycle!”. After June 1995, Birdy was officially available to buy in Germany, Japan and the USA.

 

The development years: 1997 – 2007

But the Birdy was just the beginning. A whole raft of further innovative bicycle concepts was to follow. Inspired by the boom of the mountain bike, we came to the belief that comfortable riding is only truly possible with full suspension. The slogan of the time, “Cushioned cycling”, was then implemented in every respect from that point forwards. The first models in the new comfort bike series - the Avenue and the Culture - appeared in 1997. They were joined in 1998 by the sporty Delite.

Riese & Müller is becoming a brand for discerning individuals for whom bikes play an important role in their lives. They attach great importance to quality, long service life and that special quality, such as the characteristic Riese & Müller look. Based on these principles, the product portfolio grew with further developments and concepts that were always innovative. The best examples of this are the back-sparing Equinox chair bike and the Gemini, a cargo bike with child seat at the front. For some innovations, the time was perhaps not right, but this was never a reason to question our company’s playful and youthful character.

The Riese & Müller management team: Sandra Wolf, Markus Riese & Heiko Müller

The new mobility: 2008 – 2012

Sustainability, environmental protection and a responsible lifestyle are moving increasingly into people’s consciousness - especially in urban spaces. Mobility and bicycle mobility are changing. The Birdy folding bike fits in just as perfectly with the modern lifestyle as it did back in the day. For a safe and comfortable ride, the Control Technology with full suspension is constantly being improved.

The road to the future: 2013 to today

Modern urban society is still evolving. In terms of urban mobility, E-Bikes are becoming increasingly important and have long since shaken off the idea that they were only for pensioners.

Riese & Müller is setting new areas of focus and investing even more in innovative E-Bikes and E-Bike technologies, such as E-Cargo Bikes and compact E-Bikes. Flawless workshop service, smooth technology and superlative riding behaviour are now part and parcel of our company’s portfolio.

Our proclaimed goal is to take over as the market leader on the growth market of premium E-Bikes and folding bikes. We have, after all, always been drawn like magic to challenges.

To help us achieve this ambition, Sandra Wolf joined the management team in 2013. As a business graduate, she is the perfect complement to the engineering duo Heiko Müller and Markus Riese.